Featured Posts
Defining Seed Culture

Why Seed Culture?
When cultural seeds are replicated rather than cultivated,they often lack authenticity and fade as quickly as they emerge.Our focus is the emerging, experimental & development stage of ideas and ventures.
4 Phases of Culture
Seed - when a new cultural idea/scene/concept is planted.This covers all aspects of culture in all its forms.
Cultivate - nurturing the seeds of culture allowing them the space to grow and develop away from financial or media pressure.
Replicate - when a seed is identified by mass media or branded and replicated, reaching a larger audience, often losing any authenticity.
Echo - The diluted remains of the original seed that have infiltrated into common culture.
When something jumps straight from the seed to the replication phase without being cultivated it usually lacks authenticity and feels fake or contrived.



Recent Posts
July 2, 2015
June 19, 2015
June 18, 2015
March 5, 2015
February 6, 2015
December 22, 2014
December 17, 2014
December 14, 2014
December 14, 2014