Research, observations and case-studies around hyper-local
patterns, trends and communities.

  

grow small review

 
 
 

Public Space: Who Is It Really For?

Last week Museum of Architecture hosted a discussion around Public Space and Neighbourhoods, with the central theme being what is the responsibility of architects and public organisations to shape and define how these spaces are used and consequentially how we behave i...

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The Future of Temporary Space

This year’s London Festival of Architecture has a very distinct ‘new ways of working’ theme, discussing ideas about  ‘third space’ and changing working environments as more people are moving away from the traditional ‘office’ and are looking for other ways to work.

Fitt...

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Grazing over Embedding: Kopparberg in Hackney Wick

The cider brand Kopparberg's Urban Forest takeover began last week in Hackney Wick and is the perfect example of why an effective and sensitive embedding strategy is crucial when a brand moves into an area and essentially takes advantage of the dynamism and community a...

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Publishing small - is this the way forward?

Independent New York based publishers Brooklyn Arts Press have just published their first 'pay as you want' book The Word Kingdom in the Word Kingdom, an anthology of poems by Noah Eli Gordon. The difference to the much publicised 'Radiohead' model, is that this is not...

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Shopkeepers' Stories at Hackney Museum

We're launching an exhibition Shopkeepers' Stories, commissioned by Hackney Council regeneration as part of their ongoing work around the Narrow Way in Hackney Central with a view to support local business in the face of change in the area. These audio and photographic...

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Local Embedding could save 'Sharing Economy' platforms from failure

Very conveniently for us CollaborativeConsumption.com has just published a report underlining how we can learn from many of the failures in the collaborative economy. Out of the 15 of the key reasons sited 5 (highlighted below), are directly linked to not understanding...

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New York, where did you go?

 

These are screen shots taken from the Foo Fighter documenteray 'Sonic Highways' directed by Dave Grohl, where the band take a musical tour of 8 cities, visiting studios, tapping into the musical heratige and cultural fabric of each city. In New York, Steve Rosenthal w...

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Large brand Embedding case study 2: Waterstones

 

This summer British book retailer Waterstones decided to open a non-branded local looking bookshop in Suffolk sea-side town Southwold to very mixed reactions.

 

The Bookseller (June 17th, 2014)  reported that this is the first time Waterstones "has opened a store bearin...

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Work/Play Spaces: Second Home

As featured in the Observer today (full article here) Shoreditch based Second Home is thecombination of exclusive members' club and co-working space with a view to attracting a 'curated community of entrepreneurs and creative business'. Residents so far include compani...

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Work/Play Spaces: Hatch Homerton

This newish space is tucked away behind Homerton station, but once you know it’s there you really can’t miss it. Alistair Skitt took up the challenge to turn an old factory into Hatch, a space for creativity and indie enterprise with the aim to encourage small business...

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Publishing small - is this the way forward?

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Recent Fieldwork

Public Space: Who Is It Really For?

The Future of Temporary Space

Grazing over Embedding: Kopparberg in Hackney Wick

Publishing small - is this the way forward?

Shopkeepers' Stories at Hackney Museum

Local Embedding could save 'Sharing Economy' platforms from failure

New York, where did you go?

Large brand Embedding case study 2: Waterstones

Work/Play Spaces: Second Home

Work/Play Spaces: Hatch Homerton

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