Grazing over Embedding: Kopparberg in Hackney Wick
The cider brand Kopparberg's Urban Forest takeover began last week in Hackney Wick and is the perfect example of why an effective and sensitive embedding strategy is crucial when a brand moves into an area and essentially takes advantage of the dynamism and community already in place after many years of local development and investment. It’s not surprising that there is resentment from local festival organisers and residents when a large brand swoops in with a significant cas