Producing items to enable the identities, spaces and signals being cultivated to be more tangible during this phase of development.

i.e. Does bespoke over mass produced makes more sense at this stage?


Identifying physical and virtual spaces, areas or emerging environments, establishing and providing what they need in order to develop, yet retain their authenticity


Capturing and broadcasting the essence of new emerging cultures and scenes using different mediums (print, web, audio, video..) Sending out the signals.


Sensing the shape of an identity (be it a person, a brand, a company), understanding where it needs to grow, what it needs to stay true to itself and pruning it accordingly.